Okay, so 4 months ago I renewed my simple request to EMC for a TCO model comparing DMX+CX with VMax (in essence to compare 'between box' vs 'within box' tiers). A simple enough request I thought - and one I made initially several years ago (at that time comparing DMX to DMX+CX), but never got anywhere. This time a specific project planning to purchase PB+ of capacity drove me to renew this request.
Now four months on and, despite me chasing, I still haven't received anything from EMC, nor have I even been given an estimate as to when / if I might see something. So I'm forced to conclude that Uncle Joe and the Elusive Mathematical Calculators are either: -
- Ignoring the request
- Don't understand (or care) about TCO & ROI, preferring to focus on leasing or 'regular technology refresh purchase justification business cases'
- Aren't able to explain the customer value of their different products and architectures
- Are hiding something
- Prefer slick & vocal marketing to facts
- Trying to hire somebody to work on the topic
Now EMC aren't alone in this, to compare this with how some other companies have reacted to similar requests :-
- Netapp are sadly still trying to understand the question for a couple of years ago.
- Cisco are still searching for unicorns to breed, and admitted at NetWorker2010 that it will be a couple more months before anything surfaces. I've been requesting the ROI & TCO of the California/UCS platform for over a year (yes well before it went public), so I'm mystified that nothing yet exists as a model.
- However on the positive front, HDS immediately answered, providing David Merrill and his team, how arrived with a variety of information, models and reviews. Lots of dialogue and transparency, and a variety of TCO & ROI models provided. So the request is possible and some do understand.