I have to ask the question to @KindleUK , @AmazonKindle & @Amazon "Can we
Of course, what I'm referring to is the ability for customers to purchase gift eBooks for other Kindle users...
Now as per previous blog entries I'm a big fan of the Amazon Kindle - and last week was my father's birthday, so my mother purchased him a "Kindle Keyboard 3G". Naturally my brother & I both then planned to gift him a number of good books to read - perfect as he had a couple of long haul flights in the week after.
So on I trundled to the mighty www.amazon.co.uk and went to the Kindle store section - only to find that the only to manage this process in the UK is to buy a gift credit voucher, send that to your intended recipient, have them go shopping for the ebook and use the voucher... Not exactly simple, rather painful and most certainly a DIY present :(
Now of course if I'm a
Honestly, does it really need to be this hard?