To be clear I'm a big fan of Amazon retail, especially how they've defined, improved and driven online retail so well. Indeed in just the last 5 years I've place over 300 orders on Amazon.co.uk alone - frankly I dread to think how much I've spent but my average order value appears to be well over £50 each time....
Clearly the recent farce with Amazon.co.uk Christmas deliveries hasn't done much to help things, no they couldn't help the snow that descended upon major parts of the UK & Europe - but they certainly could have handled it as least as well as other online retailers. I find it strange that despite 'the weather' orders placed with other retailers and also Amazon MarketPlace sellers can arrive next day, but expedited (at extra delivery cost) orders placed with Amazon still haven't arrived 10 days later...
It is very odd that there is still no Google Android application for Amazon one-click shopping in the UK - despite there being one in the USA, despite there being an Amazon MP3 download app in UK & USA and both of them for iPhone in UK & USA.
- They really do need to embrace products like iMediaMan or Gurulib that allow customers to do their own catalogue and inventory mngt - in the age of increasingly digitalised assets (eg MP3, Kindle etc) it's essential for the customer to be able to manage & report on their assets.
- Ability for me to download an XML / CSV file re my order history and the products I've ordered? (useful for export into catalogue / library management tools, but also for keeping re household insurance records etc)
- An ability for me to 'tag' wish-list items and orders (& line items) against my own defined metadata categories (eg 'for work', 'for home', 'kids', 'gift' etc) would be useful for improving recommendations further
- Implement a simple warning if an order contains something you've previously purchased from them before, this is partially done in some areas of the site but certainly not complete or as a check prior to final order completion.
- Ability to have sub accounts that I can give an allocated spend allowance to - bit like gift carding an account but for sub-accounts that I can give an age rating and spend ceiling limit to, and to which I manage, review & approve orders on, with payment being fixed to being made by my one-click payment method. Thus allowing me give my children Amazon accounts whilst still being safe.
- Capability to be able to place bids for products that vendors could then chose to accept, ignore or counter - a reverse auction if you like. This works on other sites, and Amazon use it well in their AWS business.
- Of course the ability to give feedback, and contact support just as easily with an Amazon direct order as I can currently with a MarketPlace seller order